Volvo LifePaint makes cyclists more secure by making them more unmistakable

Volvo designers are now attempting to make the Swedish brand's models more secure for bicyclists with ventures like vehicle-to-cyclist correspondence and naturally recognizing the bikes. Obviously, one of the greatest helps would originate from keeping bikers out of some way or another in any case. To do simply that, the automaker is attempting an extremely cool, low-tech approach in the UK that truly lights up the night.

Volvo, promoting org Gray London and Albedo 100 banded together to make LifePaint. The exceptional spread is for all intents and purposes undetectable amid the day, yet when light hits it around evening time, things sparkle an energetic white. The outcomes represent themselves in Volvo's feature with cyclists all of a sudden gleaming during that time in the wake of applying the material. As per Adweek, the substance washes off and endures around a week between applications.

Volvo arrangements to dole out 2,000 jars of LifePaint at some London and Kent bicycle shops. This isn't our first opportunity to see Albedo 100's intelligent spread at work, however. The Finnish Reindeer Herder's Association painted its creatures with two forms of the item a year ago to make the animals more unmistakable and to avert auto crashes.